IA, Machine Learning, & Voice Interface

Where Machine Learning and Voice Interfaces are going to take Information Architecture

Photo by You X Ventures on Unsplash

What is Information Architecture?

By definition, IA is simply the structural design of information within a digital product.

Pretty simple, right?

It is when if you’re prone to organizational skills, not so much if you’re a huge mess. At the end of the day, IA is about organization and labeling of websites so your users can actually find what they’re looking for. It’s helping your users understand what’s on the product and what to expect.

If a digital product only has a few items it would seem like it’s not such a big deal, but when the product starts to have hundreds or even hundreds of thousands of products (think Amazon) then it starts to make much more sense why it’s needed.

Machine Learning & IA

Machine learning is the base foundation for what really propels AI as we know today. If you take a look at products that the majority use on a daily basis — Netflix, Spotify, Youtube, Google — the process that powers these products is machine learning.

What happens is the product is set to collect as much data about you as it can to make an educational guess as to what you would like next.

This is extremely helpful in context of IA. When you think of a digital product that has integrated machine learning as a part of its process then the user experience becomes that much simpler.

Take for instance an ecommerce website. Once the user had made a few purchases then going forward, with the machine learning process, it would be able to give recommendations based of the data that it collected and organize the site to make it easier for the user. Or another possibility is that it completely changes the layout of the website based off of the ‘click’ patterns of the user from start to finish.

Voice Interfaces

Voice User Interface is becoming more and more a part of our daily lives. Whether it’s the hands free system in your car or Alexa in your home, voice interface is inevitably integrating itself as an everyday item.

From asking to check the weather, purchase an item, or to make a call; voice interface is definitely here to stay.

I don’t know if you remember when VUI was first mass marketed or not. But I definitely remember the frustration of having to repeat myself over and over again before it finally understood “the words coming out of my mouth”.

Comparing the frustrations of when it first came out to how frighteningly accurate it is now, it’s safe to say that people are definitely going to be using it much more frequently.

IA plays an important part in VUIs. By organizing and structuring scripts so that the correct information is understand and in turn given back marks a huge point in whether VUI will continue to grow and advance or if it will become a failure case study in the future.



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